N.C. Bank Gets Customers’ Attention with Cold Drinks, Hot Topics
by Paul Davis
American Banker’s Association
August 29, 2013
Premier Commercial Bank in Greensboro, N.C., knows how to stand out – throw a party.
The $159 million asset bank hosted an end-of-summer gathering at its corporate office Wednesday August 28, 2013. More than 80 guests showed up, says Trang Trinh, as assistant branch manager.
“This was the first time we really opened up the office to all of our clients,” Trinh says. “We had a beach theme, a mini fajita bar and a band playing beach music.”
Premier also served beer, wine and margaritas. “We found that the benefits of new business and referrals outweighed the cost of hosting the event,” says Trinh, who did not disclose the costs of the party.
The bank has been promoting a number of events to distinguish itself from other financial institutions. Premier also hosts LunchU, a monthly series where professionals come in to discuss relevant business topics with bank clients, including the Affordable Care Act.
The summer party posted a bigger challenge for Premier: getting people to leave the two-hour event.
“A lot of people want us to make it an annual event,” Trinh says.
Doing Business the Premier Way
As of 2012, North Carolina ranks fifth among states with the fastest growth in women-owned enterprises. Premier Commercial Bank has noted the national trend of a rise in women-owned businesses and is providing high-touching banking for Triad businesses and individuals. Cindy Essa, owner of Triad Pastabilities and a long time client of Premier, is a case in point.
Click HERE to download and read the full article in Guilford Woman, written by Debbie Faircloth.
(Kernersville, NC – December 13, 2012)
LuAnn Davis always knew that her life’s work would involve children. She served as a Juvenile Probation Officer to help young people change their lives around. For the past seven years, she continues with her desire for helping people in the mortgage industry.
Read full article below.
Premier to Offer Quarterly Educational Mini-Seminars
(Greensboro, NC – February 8, 2012) – Business people concerned about the security of their online banking systems are getting a chance to learn how to address potential threats posed by hackers.
Read full press release below.
Download – Press_Release_Premier_Lunch_U_Feb_8_2012.pdf
Click here to see WFMY TV2 Interview 2-13-2012